Success ~ Athens, TN hires Retail Strategies

Selling Athens

The Daily Post-Athenian, by Andy Brusseau, Thursday, Nov. 16th, 2017 [link]

ATHENS – The Athens City Council was introduced to representatives from its newly hired retail consulting firm on Monday.

Last month, the Council agreed to hire Birmingham, Alabama-based Retail Strategies – a retail and commercial development consulting firm – to help attract new businesses to the city. At Monday’s study session, Retail Strategies’ Portfolio Director Wesley Vaughn and Retail Development Manager Jordan Williams gave Council members an overview of the services and benefits the company provides.

Retail Strategies uses a combination of data services and other modern analytics, including GIS and mapping software. One such tool is called mobile tracking.

“It will show us how big of a trade area Athens actually has because retailers do not look at just municipal boundaries,” said Vaughn. “We try to tell your story both anecdotally … and from a data perspective.”



We are a proud partner with Athens, TN. We are thrilled to begin work with the community and are looking forward to long-term successes.


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My relationship with the Retail Strategies team has been extremely valuable over the last couple of years as I’ve searched for sites in the Southeast. They have been persistent and provided any information they could gather for available properties that fit my criteria. If they received news that a space was coming available they made sure to immediately give me a call and connect with the owners. I would recommend using this service to any of my colleagues looking in their client cities.

Walter Kelly, Broker

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Retail Strategies has been a tremendous asset to Cypress. They have access to industry and business intelligence in an immensely competitive retail environment. The relationships they develop with commercial/retail property owners delivers results for the city because Retail Strategies excels at marketing their clients.

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