Kentucky 2022

Education is Action

Helping communities in Kentucky learn to attract retail, teaching how data provides options, and real estate drives decisions.

empower

communities to ask for what they deserve.

educate

communities on what similar towns have received.

energize

communities to approach retail partners in a smart way.

equip

communities to meet their true potential.

How it works

Do you want NEW RETAIL in your community?

Join Retail Strategies for a program that offers you a Customized Retail Recruitment Plan for your community, and a two-day Retail Academy training on how to put the plan into action.

Getting to Know Your Community: Kentucky

Retail Academy Getting to Know you questions

City, State
Name
First Last
Position
Job Title
Email
You & Your Community
Are you a leader in any statewide or national organizations?
if so, please name them
What do you consider to be your community Retail Trade Area?
location boundaries
What surrounding communities and municipalities use your city as its primary retail shopping destination?
Are there any communities or municipalities that you view as competition relative to retail recruitment?
What retailers and/or categories of retail are most often requested by citizens within your city?
Has your city had recent conversations with any retailers that may be interested in locating within the trade area?
Have any major retailers left the your city retail market in the past 36 months?
Vision
What type of retailers and/or categories of retail would you like to avoid or limit?
What is your vision relative to retail growth, recruitment and development as it relates to specific developers?
Does your city own property that is planned or available for retail development?
Does your city have incentive packages available to retailers and/or developers to assist in retail recruitment?
Key Community Members
Please provide contact information of 3 key members of the community that own commercial properties or those individuals typically involved in development and financing activities within your community.
1) Name
First Last
Email
Phone
2) Name
First Last
Email
Phone
3) Name
First Last
Email
Phone
Projects
Please list any current and/or planned retail development projects
Previously Planned Developments?
Does your city or other entity maintain an available retail property database?
Hidden
Community Accounting Contact

Hosted by Lacy Beasley, President of Retail Strategies, these intense learning sessions provide you with customized retail reports and best practices.

Retail Academy is a program that empowers community leaders to take a proactive approach to their retail opportunities. Communities will be trained and equipped with the tools and education necessary to attract new retailers to their markets, while providing support to their existing local businesses.

Prospect List

Retail Academy is designed to equip community leaders with a realistic list of retail prospects and action plan to market the community to the prospects.

Marketing & Pitch Materials

Six hours of customized training include an education on the marketing materials provided, how to create an elevator pitch, setting up conference meetings, prospect outreach and where to find industry leading information critical to implementing a long-term retail recruitment plan.

Recruitment Plan
50+ page Customized Retail Recruitment Plan
Marketing Pitch
Customized retail marketing pitch to use with retailers
Prospect List
A customized retail prospect list

Leakage Report
Customized leakage report for your community
Mobile Tracking
Mobile Tracking Data Collection Report
Tips & Tricks
Navigation tips and insider insights

Retail recruitment is a marathon, not a sprint

When

Wednesday, November 9th
9AM – 3PM

Where

300 Hammond Drive
Hopkinsville, KY 42240

Hear what participants are saying!

Retail Academy was a great experience and completely customized to my city. The team at Retail Strategies set me up for a successful ICSC and future recruitment and retention efforts.

I had a great experience at Retail Academy, the instructors were awesome! When I asked questions or made comments, they were open-minded, attentive, and engaging, and it showed that they had done their research on our community. I appreciate their expertise and value their guidance in our retail recruitment/expansion efforts.

Like many rural, small, and mid-size communities, we have a tight budget and assess each investment we make. Our goal is to create a vibrant marketplace that supports current business and attracts complimentary businesses. Retail Academy was the perfect solution. The value we received from the tools, education, and experience at Retail Academy far exceeded our expectations. I highly recommend their service to any community looking to do the same. Please feel free to call or email me with any questions you may have.

This is an excellent resource for any elected official, city staff or commission/chamber member to help better develop a real plan for recruiting the best businesses to your community.

Kentucky 2022

Kentucky 2022

Education is Action

empower

educate

energize

equip

How it works

Do you want NEW RETAIL in your community?

Getting to Know Your Community: Kentucky

You & Your Community

Vision

Key Community Members

Projects

Recruitment Plan

Marketing Pitch

Prospect List

Leakage Report

Mobile Tracking

Tips & Tricks

Retail recruitment is a marathon, not a sprint

When

Where

Hear what participants are saying!

Questions?