Augusta seeing growth, diversity in restaurant market
Published by the Augusta Chronicle, By Damon Cline, June 2, 2018
Although Americans spend almost half their food dollar eating out and the restaurant industry is larger than it’s ever been – around $800 billion a year, according to the National Restaurant Association – traffic at the nation’s largest restaurant brands has fallen 23 of the past 24 months, Florida-based firm MillerPulse says. And Chicago-based Technomic reports declining sales growth in the chain category during the same period.
Scott vonCannon of Retail Strategies said much of the stagnation can be attributed to slow growth in the “casual dining” concepts.
“The Chili’s and Applebee’s of the world, they’re not growing nearly like they were 15 to 20 years ago,” said vonCannon, whose firm provides data and advisory services to Augusta’s Downtown Development Authority. “Kids today want to take a picture of their food and post it on Instagram. It’s not really cool to do that at (a chain restaurant).”
In metro Augusta’s four largest counties – Columbia and Richmond on the Georgia side and Aiken and Edgefield on the South Carolina side – the number of dining establishments inspected by state health officials increased from 1,646 in 2013 to 1,709 in 2017, a five-year net increase of 3.8 percent. That increase slightly outpaced the metro area’s overall population growth of 3.4 percent.
“63 net new restaurants for a town the size of Augusta is relatively strong,” vonCannon said.
