So, you know, almost every city that we talk to, they want more retail in their downtown. And of course, that provides a great opportunity for them to really show the character of their community with local businesses, whether that's boutiques or restaurants or even fitness studios and hair salons. And so there's a really deep desire for city leaders to have that. But so often the question is, what comes first? Is it that I have this great retail and awesome brewery and then people come and it becomes this great kind of hotspot? Or is it the reverse? Do I have to get the people there first? Then comes the retail. So when we launched Downtown Recruitment, we really wanted to serve our cities in kind of both ways, helping them first gauge the vitality in their downtown. Vitality is a word that we use a lot that really is kind of a litmus test for buzz in the downtown, if you will. What's happening? How does it feel? There aren't very many true metrics, you know, data or things like that that can gauge vitality. Sometimes foot traffic and sales tax being generated, sometimes those can be metrics, but generally it's something that you really feel when you go to a community. So when we work with cities, we want to first help them kind of gauge their vitality, amp that up if necessary, and then recruit retail, you know, existing local businesses that may want to open a new store, but also really holistically elevate the rest of the small business ecosystem downtown. So we have a very kind of wide ranging approach to improving the retail in our client communities.