Process
Community Collaboration
Through our Downtown Strategic Visioning Workshop, we assess the five pillars of your downtown’s mix to provide a true roadmap to revitalization.
how it works
Proven Process
Strategic Visioning Workshop
It starts with a Discovery Phase that includes a downtown walking tour and Strategic Visioning Workshop. We want to hear from city staff and downtown stakeholders for input on your strategic plan.
We also analyze data and review current work plans prior to the market visit to take into account work you have already done.
Action Plan
The Action Plan includes a Market Analysis and four Focus Areas. The Market Analysis is built using cutting-edge data. Successful downtowns need initiatives in all four focus areas: Policy and Administration, Design, Tourism and Promotion, and Economic Vitality.
Implementation Support
Once we have identified the starting point from the plan, we help you get a jumpstart on taking action.
We hold your hand and give you confidence you need to see results.
About
Our president, Jenn Gregory, founded a consulting firm specializing in solutions for community development, downtown revitalization, retail recruitment, non-profit board development, governmental relations, and public affairs.
The 5 Pillars
Market Analysis
We begin by assessing your consumers from multiple geographies. Using our advanced analytics and proprietary tools, we uncover and define the economic potential in your Downtown area based on a custom trade area derived from mobile data tracking.
Policy & Administration
Policy & Administration involves creating a strong foundation for a sustainable revitalization effort, including cultivating partnerships, community involvement, and resources for the district.
Design
Thoughtful design supports a community’s transformation by enhancing the physical and visual assets that set the commercial district apart.
Tourism & Promotion
Smart promotion initiatives position your Downtown or commercial district as the center of the community and hub of economic activity, while creating a positive image that showcases a community’s unique characteristics.
Economic Vitality
Economic Vitality focuses on capital, incentives, and other economic and financial tools to assist new and existing businesses, catalyze property development, and create a supportive environment for entrepreneurs and innovators that drive local economies.
Catalyst Projects
We work to find that special project – perhaps a brewery, boutique, or restaurant – that will act as a catalyst to start revitalization of your downtown.
Strategic Visioning Workshop
We host a workshop with your local leaders and downtown stakeholders to gather feedback on opportunities and challenges for the downtown area.
Example Community
Zachary, LA
Real Communities provided with actionable steps and realistic improvements that help retain business and enliven your community.