Downtown Strategies exists because communities repeatedly expressed a desire to develop their downtown. And Retail Strategies listened, and we responded, and we created Downtown Strategies for that reason. Downtown Strategies was created to identify and help communities that have a sleepy historic downtown or doesn't have a downtown and would like to see one developed in their community. We're not creating twenty year master plans that will help them dream up this pie in the sky vision of what their downtown could be with no limited resources. But instead, we're coming up with plans that will help them start literally tomorrow with implementing small incremental changes that ultimately lead to big wins in the community. Downtown Strategies help city leaders by creating a sense of place. It is the unique character of a community. It's the fiber of a community. The unique experience that you can have downtown cannot be replicated through national retail brands. National retail brands are everywhere in America. Downtowns are what give communities a personality, and so bringing restaurants and retailers that are unique and memorable will provide an experience to visitors and residents that lasts a really long time. Now there is a shift back downtown. People want an experience. They wanna be at a brewery. They wanna be at a restaurant. They want something that they can take pride in, and we wanna help build that. There are a lot of companies out there that create downtown plans for communities that are unachievable if they don't have the dollars to invest to create the plan that was delivered to them. And what's so different about downtown strategies is the element of getting started today steps, sweat equity steps. If you don't currently have the funding in place, you can get started with Downtown Strategies. When you partner with Downtown Strategies, we begin by scheduling our strategic visioning workshop. The most important part of the process is to be in the community and to meet all of the stakeholders. We invite any community leaders that have a stake in the growth of downtown to a session where together we collaborate on the future for that town. Communities think that their national retail corridor and their downtown are at odds with each other, but we actually think that they build upon each other. Your downtown can be where you have your local restaurants, your local coffee shops, places where people wanna go. People take pride in walking up and down the street, and they wanna invest locally. We want that to be in your downtown. So many of our city partners have beautiful downtowns, but they're experiencing a high number of vacancies. We're seeing a lot of small businesses close, and so city leaders are looking for creative opportunities to backfill these vacancies in addition to looking for long term tenants. Communities hire Downtown Strategies because we give a data driven approach, and we become a part of your team. Instead of giving you a master plan, we wanna give you a process that you can implement tomorrow without extreme amounts of capital or outside investment. Retail Strategies developed a downtown program because communities ask for it. We listened, we responded, and we developed downtown strategies.