APS Retail Academy Survey

Retail Academy

Education is Action

Helping communities learn to attract retail, teaching how data provides options, and real estate drives decisions.

How it works

Do you want NEW RETAIL in your community?

Join Retail Strategies for a program that offers you a Customized Retail Recruitment Plan for your community, and a two-day Retail Academy training on how to put the plan into action.

Retail Academy Community Survey - APS

  • 1. Your Community and Trade Area

  • If so, please name them.
  • Describe the location boundaries.
  • 2. Vision

  • If yes, list the address, acreage, zoning and whether it is ready to build.
  • Please describe them.
  • 3. Sites and Real Estate

  • List your 3–5 best vacant buildings, pad sites or land for retail.
    Address / locationAddress / locationSize (sq ft or acres)Owner or listing broker 
  • Which corridor, intersection or area of town should be the first priority for retail recruitment, and why?
  • Who owns your main shopping centers? Are the owners local or out of state, and are they responsive?
  • Which commercial real estate brokers are active in your market?
  • At your top sites, are utilities, zoning, access or traffic signals a barrier? Do any sites need rezoning?
  • If known, what are typical retail lease rates (per sq ft) and land prices (per acre)?
  • 4. Retailer and Development Activity

  • Has your city had recent conversations with any retailers that may be interested in locating in the trade area? Has a retailer or developer looked at a site and passed on it? If so, which site, and what reason did they give?
  • Is any new housing, major employer, road widening or new interchange planned or underway?
  • 5. Projects and Property Data

  • Include the developer, stage (concept, approved or under construction), square footage and any named tenants.
  • If yes, please provide the link.
Lacy Beasley, president, retail strategies

Hosted by Lacy Beasley, President of Retail Strategies, these intense learning sessions provide you with customized retail reports and best practices.

Retail Academy is a program that empowers community leaders to take a proactive approach to their retail opportunities. Communities will be trained and equipped with the tools and education necessary to attract new retailers to their markets, while providing support to their existing local businesses.

Retail Academy is designed to equip community leaders with a realistic list of retail prospects and action plan to market the community to the prospects.

Six hours of customized training include an education on the marketing materials provided, how to create an elevator pitch, setting up conference meetings, prospect outreach and where to find industry leading information critical to implementing a long-term retail recruitment plan.

  • Recruitment Plan

    50+ page Customized Retail Recruitment Plan

  • Marketing Pitch

    Customized retail marketing pitch to use with retailers

  • Prospect List

    A customized retail prospect list

  • Leakage Report

    Customized leakage report for your community

  • Mobile Tracking

    Mobile Tracking Data Collection Report

  • Tips & Tricks

    Navigation tips and insider insights

Retail recruitment is a marathon, not a sprint

Questions?

Contact Madeline Farr

madeline@retailstrategies.com

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