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Press Release

Fillmore, California Brings in Downtown Strategies to Focus on its Historic Downtown


CONTACT: Katelyn Little
Retail Strategies

BIRMINGHAM, AL (August 15, 2022) – Fillmore, California, has appointed Downtown Strategies, a division of Retail Strategies, to develop a downtown strategic plan on behalf of the city. The Downtown Strategies team will host a Strategic Visioning Workshop in Fillmore on August 16, touring downtown and gathering input from community leaders, downtown business owners and stakeholders, and elected officials.

The five-year plan will be defined and developed considering policy and administration, design, tourism and promotion, economic vitality, and in-market research.

“We believe giving attention to our historic downtown will enhance its features greatly. This partnership will add value to the work city leaders have already begun. Business owners, stakeholders, and community leaders are excited to attend the Strategic Visioning Workshop and take away knowledge they can apply to their respective roles,” said Mayor Diane McCall.

“Our team is delighted to partner with the city of Fillmore on a Downtown Strategic Plan,” said Jenn Gregory, president of Downtown Strategies. “Creating the strategic plan will enhance the city’s historic downtown features. Our downtown team looks forward to the downtown workshop to kick-start the partnership and meet with the community leaders in Fillmore.”

About Fillmore, California

Fillmore is a small city in Ventura County, California, United States, in the Santa Clara River Valley. In an agricultural area with rich, fertile soil, Fillmore has a historic downtown that was established when the Southern Pacific built the railroad through the valley in 1887.

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About Downtown Strategies

Downtown Strategies, a division of Retail Strategies, exists to provide realistic, implementable strategies to communities for revitalizing their downtowns. Led by a team of former downtown revitalization practitioners and real estate experts, our combination of real-world experience, plus expertise in real estate and retail uniquely qualify us to assist communities with backfilling vacancies, increasing tourism, and enhancing the sense of place in their downtowns. Serving rural communities in 22 states, Downtown Strategies is the leading national firm for downtown revitalization planning with an emphasis on real estate and retail.

About Retail Strategies

Retail Strategies is the national expert in recruiting businesses and strategically developing communities.  Our mission is to provide the real estate expertise, tools, and human effort that position deserving towns as alluring locations for national businesses and destinations for tourism and quality of life amenities. With confidence, we pursue this mission by delivering unparalleled customer service as a unified team with unmatched real estate and community development expertise. Our activities pay a return in sales taxes, added jobs, and businesses that enhance and add to the unique qualities of your community.

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