Retail Recruitment is Economic Development
Use our connections and real estate expertise
Acting as an extension of your community, your dedicated team at Retail Strategies connects the dots to decisionmakers both nationally and locally. Retail recruitment is economic development for your community.
How we work for your city
Retail Strategies dedicates Real Estate Professionals to your community to perform the heavy lifting of retail recruitment.
Data & Analytics
Data is the foundation to understanding who the consumers in a community truly are. We invest in multiple datasets - the same data that leading retail brands utilize - to build a story about your community. From there we analyze the retail that currently exists in the market and identify opportunities for new businesses.
Real Estate Analysis
By putting boots on the ground and our real estate professionals in your community we are able to identify the key real estate assets within the community. All of the sites are logged and recorded on a GIS platform so they can be fully utilized by your recruitment team.
What you receive
Following the data and market analyses, you will receive a custom marketing guide to use when talking to expanding retailers and property owners. The marketing guide includes an aerial map of retail corridors, key demographics, and contact information.
Next, you will receive a comprehensive Retail Recruitment Plan that includes your community’s unique data points, strategic and underutilized real estate assets, retailers who fit your market, and many more topics to give you community and it’s leaders the greatest insight into the market.
Networking for You
Following the presentation of the Retail Recruitment Plan, we begin the heavy lifting of retail recruitment. Using the data, available real estate in your community, and retail prospect list, our team will put its national connections to work on your behalf. We know who to contact, their expansion plans, and their site criteria.
Who We Connect With
Retail recruitment is a complex process and involves multiple parties from developers to brokers and retailers. To ensure we position your community in front of the right players, we reach out to:
Brokers, Developers, Real Estate Managers, Investors, Directors of Real Estate, Franchisees, Local business owners
National Representation
ICSC and RetailLive! host multiple deal-making events across the country. Each year there are more than twenty conferences for real estate professionals to connect and discuss real estate deals. We attend each conference on your behalf to communicate, one on one, the opportunities in your market with the business we are targeting on your behalf. We provide an updated report to you after each event.
Patience & Persistence
Retail recruitment and retail economic development is a process and does not take place in a single event. Retail Strategies has been the catalyst for retail real estate transactions in our Client communities all across the country.
Retailers have limited capital budgets for expansion and real estate transactions involve multiple parties that will be influenced by a myriad of variables, which may speed up or slow down the timeline for retailers’ commitment to new locations.
By aligning your community with Retail Strategies you will have real estate professionals who have years of real estate transaction experience working on your behalf.
the process
retail recruitment
Recruitment Timeline
1. Discovery Phase
Identify primary retail corridors/markets and create a community custom trade area (CTA).
2. Data Analysis & Market Visit
Conduct data analysis and visit the market.
3. Identify Sites & Match
Identify sites (real estate) and match with prospects; analyze peer communities and retailer growth patterns.
4. Create & Present Recruitment Plan
Develop and present a comprehensive recruitment plan.
5. Active Recruitment
Reach out to tenant reps and real estate reps, build local relationships, attend conferences, and maintain industry conversations.
6. Site Selection & Negotiation
Pair custom-selected sites with retailers, guide through local city policy, advise on process, consider TIFs and incentives, and oversee the deal.
7. Deal Closure
Retailer and property owner reach an agreement.
8. Construction Phase
Begin construction of the retail establishment.
9. Opening & Promotion
Retailer/restaurant/hotel/grocer opens. Assist with promotion and leverage this success to attract additional retailers.
retailer portfolio
Community success
Search a few of the retailers who have located in our client communities
Search retailers by
- Annual Sales Tax Revenue
- Job Creation
- Population
- Community
free how to guide
5 Steps to Get Started in Retail Recruitment
As the retail environment continues to evolve, it can be hard for local government leaders to understand where to get started when it comes to retail economic development and attracting new business. The benefits of new businesses are paramount, from increasing tax revenues to new job creation, to simply enhancing the quality of life for the residents in your community.
Download our five-step guide for best practices when recruiting retail in your community.