Suite of Services
Community Services
Successful retail recruitment and retention empowers cities to increase sales tax, property tax and enhance quality of life. Retail Strategies offers a suite of services focused on best practices to attract new retailers, revitalize downtowns and provide small business support.
To invest back into your community, we encourage you to allocate a portion of funding toward retail retention and recruitment.
Your community may participate in any or all programs. See a description of the programs below and fill out a form if you are interested. You will be contacted by Retail Strategies on next steps.
Become a partner with us!
$50-85,000 Value
Retail Recruitment
Retail Strategies, is the national expert in recruiting businesses on behalf of communities. National Retail Recruitment provides a team to serve as an extension of the community’s staff to bring the real estate expertise, analytical tools, and human effort that position deserving towns as alluring locations for national businesses. With confidence, we pursue this mission by delivering unparalleled customer service as a unified team with unmatched real estate expertise. Attracting new retail to a community is a complex, connection critical, and time-consuming endeavor. We give communities the option to outsource retail recruitment services to well-connected, experienced, and licensed retail real estate professionals. Our activities pay a return in sales taxes, added jobs, and businesses that enhance and add to the unique qualities of your community.
Click HERE for more info.
What's Included
Proactive Recruitment
For our Client communities, we identify and aggressively execute a tailored strategy to attract new retailers, restaurants, and hotels.
Demographics
Peer Analysis
Mobile Tracking Data
GAP Analysis
Trade Area
Demographics Overview
Retail Recruitment Tools
Retailer Prospects
Real Estate analysis
Customized Retail Marketing Guide
Aerial Map with Retailers Plotted
Conference Representation
We attend more than 10 retail real estate trade shows annual across the Country to meet with industry professionals to showcase opportunities.Reporting
Quarterly reports are provided updating clients on outreach, feedback and activity.”$25,000 Value
Retail Academy
Retail Academy 101 is a program developed from a leading national retail advisory firm, Retail Strategies. The program assists communities in strengthening their retail landscape. Communities will be trained through an online course and in-person networking event with the tools and education necessary to attract new retailers to their markets, while providing support to their existing local businesses. Retail Academy’s customized training includes education on the Retail Recruitment Plan provided, how to create an elevator pitch, setting conference meetings, prospect outreach, and where to find industry-leading information critical to implementing a long-term retail recruitment plan. Click HERE for more info.
What's Included
Education
Online introductory course to Retail Recruitment. The course covers Retailer lingo, site criteria, location analysis, as well as a custom demographic report for your community.
Demographics
Peer Analysis
Mobile Tracking Data
GAP Analysis
Trade Area
Demographics Overview
Retail Recruitment Tools
Retailer Prospects
Real Estate analysis
Customized Retail Marketing Guide
Aerial Map with Retailers Plotted
Real Estate Expert Speakers
Current Industry Trends
Site Selection 101
Retail Recruitment & Marketing
Public/Private Partnerships
Networking Event
Retail Brokers
Developers
Neighboring Communities
$15,000 Value
Retail Advisor
Retail Academy 201, or Retail Advisor teaches communities how to identify retail sites and customize outreach to national retailers.
Working as an extension of your staff, Retail Advisor goes beyond data providing ongoing coaching and feedback specific to your market. Retail Advisor guides you through the retail recruitment process serving as a member of your team. We provide you with the marketing materials, real estate flyers, and 1:1 coaching on how to pitch to brokers, developers, and retail real estate professionals. Our goal is to help you navigate the retail recruitment process. Click HERE for more info.
What's Included
Education
Online course teaching you how to understand real estate and requirements from specific retail and restaurant companies. Ongoing in-depth training from a real estate professional.
Data Analysis
Demographics of the market refreshed semi-annually, retail matches.
Retail Estate Analysis
Customized trade area, GAP report and peer analysis, real estate trends.
Marketing Materials
Site Strategies marketing flyers, real estate identification, and market aerial.
Real Estate Speakers
- Current Industry Trends
- Site Selection 101
- Retail Recruitment & Marketing
- Public/Private Partnerships
Networking Event
- Retail Brokers
- Developers
- Neighboring Communities
$25,000 Value
Downtown Strategies
Retail Academy 301, or Downtown Academy will focus on downtown retail development. Downtown Academy exists to assist communities in taking the next, or first, step in their Downtown’s journey.
Revitalizing downtown communities is complex. We identify and create a tailored strategy to enhance, revitalize, and mobilize your community’s efforts. When properly fueled, your Downtown can be a powerful economic, tourism, and quality of life engine and our team of professionals can help you define your potential and empower you to achieve it.
Through the Downtown Revitalization curriculum, we breakdown the five pillars of any successful downtown’s mix: Market Analysis, Economic Vitality, Tourism & Promotion, Design, and Organization, and provide insight and tools to customize these five pillars of success in your own Downtown.
What's Included
Education
Downtown Academy includes a proprietary Downtown Revitalization training course, offered through our go-at-your-own-pace virtual platform, which covers:
- Principals of Practical Downtown Revitalization
- Market Analysis
- Policy & Administration
- Design
Tourism & Promotion - Case Study
- Economic Vitality
- 8 Steps to Recruiting Retail &
- Restaurants to your Downtown
- Creative Strategies for Backfilling Vacancies
Downtown Deliverable
A customized deliverable will be assembled with unique, asset-based, and market-driven strategic recommendations for your Downtown.
Customized Research
- Identification of market trade area using mobile data analysis
- Trade area demographics (population, income, housing, etc.)
- Market and retail GAP analysis for trade area (i.e. leakage and surplus)
- Tapestry lifestyles – psychographic profile of trade area
- Consumer Spending Pattern Reports
- Commute Patterns Report
- Identification of priority business categories for entrepreneurship, recruitment and/or local expansion
- Downtown Building Inventory
- Downtown Walkability Assessment
- Downtown Neighborhood Demographics
$50,000 Value
Small Business Support
Small Business Support platform that provides live technical assistance, tutorials, deliverables, online workshop and data to an unlimited number of the owners and operators of your community businesses and properties.
In America, small businesses make up 99% of all businesses nation-wide. They are the heart of communities and represent character and resiliency. We have narrowed down the two operational issues where the most attention is needed to maximize store sales for survival.
What's Included
Live Online Training 1:
Omni-channel Retail Strategies for Local Businesses
60-minute live training through Zoom featuring retail industry trends, COVID-19 retail update, 6 Steps to Implement an Omnichannel Retail Strategy, and Q&A.
Deliverables for Local Businesses:
Digital marketing guide: detailing industry trends regarding digital commerce, marketing strategies for jump starting sales, (especially during times when shoppers can’t reach brick and mortar,) and a step-by-step tutorial on how to create an online presence for storeowners.
Guide: Optimizing your Facebook Page to assist local businesses understand top strategies and mistakes to avoid when it comes to their Facebook pages.
Template: Content calendar deliverable in Excel format providing a best practice example of how to chart out social messages, promotions, sales, and opportunities for shoppers.
Live Online Training 2:
Restaurant Recovery Strategies for Success
60-minute live training through Zoom identifying tangible, implementable strategies for restauranteurs to meet consumer needs and tighten up their operations.
POS system review, pros/cons of partnering with delivery services, outdoor dining and curbside pick-up, and marketing and branding for success will be covered.
Deliverable for Local Businesses:
Restaurant Resource Toolkit with industry trends, strategies for retooling your restaurant menu, claiming your digital presence, and defining your brand.
Details
The Retail Academy will begin with online learning and customized materials once payment is received. The Retail Academy event is a two-day course that will provide training on materials directly related to your community and its retail prospects.
2-3 community members who can devote time over the coming year to retail development and recruitment are encouraged to attend the entire session. They should be from local government, chambers of commerce, real estate or other similar fields who are committed to working with retailers and property owners for the next year or more.
Retail development is a long-term economic development strategy and will require a concerted effort over several years. This Academy will provide helpful tools, training and resources that will assist in your retail development efforts.
We have online and In-person courses.
