Union County, South Carolina

Partnering with Retail Strategies has lead to 5 new retailers opening in 3 years.

Union County

Population
Jobs
City Sales Tax
$

Union County, South Carolina

Union County, South Carolina, situated in the upstate region, is a historically rich and naturally beautiful area spanning 516 square miles with a population of approximately 29,000. Boasting the picturesque Sumter National Forest and the Broad River, the county offers abundant outdoor recreational opportunities.

Challenges

Union County faced challenges related to quality of life and attracting new residents despite a robust, high-paying job market. Professionals were commuting to work in the county but were hesitant to relocate due to perceived shortcomings in the retail and lifestyle offerings.

“Time and time again we conducted surveys and were told the quality of life was what was prohibiting families from moving here. One of the areas that we identified that we could positively affect was the retail arm of quality of life,” said Jami Trammell, Deputy Director of the Union County Development Board.

To address this, the county initiated efforts to focus on retail growth, realizing that retail played a crucial role in enhancing quality of life.

“Time and time again we conducted surveys and were told the quality of life was what was prohibiting families from moving here. One of the areas that we identified that we could positively affect was the retail arm of quality of life.”

The Pain Points of Attracting Retail

In 2017, the City of Union and Union County started a concerted focus on retail attraction but struggled to establish connections with desired retailers, gain their attention, and meet their selection criteria.

“Anyone that knows anything about retail will tell you it’s difficult and a completely different animal than industrial recruitment. Some of the hurdles that we found ourselves up against were knowing the inside contacts to the retailers that we wanted, gaining their attention, and overcoming the market criteria that kept eliminating communities such as Union County,” explained Trammell.

“They are truly the marketing partner down the hall, meaning we consider them a part of our team. They are the sharpest tool in our tool box!”

Choosing a Retail Expert

Union County chose Retail Strategies due to the company’s impressive resume, reputation and successful track record in revitalizing retail sectors in communities across South Carolina and the country.

“Once you begin to research Retail Strategies and talk to their clients from neighboring communities in South Carolina and even different states, you soon get the picture of what they could do for you.”

“When we partnered with Retail Strategies all those hurdles were eliminated,” stated Trammell.

“They have connections to retailers and real estate brokers and developers and can strategically have conversations on behalf of our community. It was a game-changer for us.”

Value Added

Retail Strategies became an integral part of Union County’s team, acting as a marketing and real estate partner focused on overcoming retail-related challenges. The partnership proved invaluable, helping Union County overcome hurdles and brought positive outcomes.

“They are truly the marketing partner down the hall, meaning we consider them a part of our team. They are the sharpest tool in our tool box!”

The collaboration led to the introduction of major retail brands like Starbucks, Wendy’s, Harbor Freight Tools, Tractor Supply, and T-Mobile to the area.

These establishments brought new retail options to the community, enhancing both its economic and lifestyle landscapes.

Est. Annual Sales Tax
$ 0
Jobs
0
Retailers
0
Timeline
0 yrs

Beyond Retail Recruitment

Advice for Other Community Leaders

Union County’s experience with Retail Strategies underscores the transformative impact of their collaboration.

“My advice to other communities that want to improve quality of life and bring in new businesses is simple – It’s the best decision you can make for your community. What are you waiting for?,” finished Trammell.

Through its partnership with Retail Strategies, Union County, South Carolina, successfully addressed retail challenges, enhanced its quality of life, and attracted new residents by strategically revitalizing its retail sector.

We help cities nationwide recruit retail.

Let’s talk about opportunities in your community. Reach out today!