Press Release

Braselton, Georgia Sets Downtown Strategic Plan in Motion with Downtown Strategies


CONTACT: Katelyn Little
Retail Strategies

BIRMINGHAM, AL (December 16, 2022) – Braselton, Georgia, has appointed Downtown Strategies, a division of Retail Strategies, to develop a five-year downtown strategic plan on behalf of the city. The Downtown Strategies team will host a Strategic Visioning Workshop that includes a walking tour of downtown and gathering input from community leaders, business owners, stakeholders and elected officials. The workshop provides the necessary input to create a customized and strategic action plan for the city.

“Braselton jumped at the opportunity to have the Downtown Strategies team tap into the potential our downtown holds. We began to set our focus on Downtown Strategies because of the wealth of knowledge their team showcased at a Georgia Downtown Association conference. This partnership will capitalize on market driven opportunities to help strengthen the local economy and enhance the appeal of downtown and drive new investment opportunities.”

Jennifer Scott, Town Manager

The plan will focus on five major pillars including market analysis, policy and administration, design, tourism and promotion and economic vitality.

Mill Graves, Retail Strategies director of business development, said, “The town of Braselton is taking a proactive approach to bring strategic growth to a well-positioned and progressive community. Many real estate and economic opportunities will be uncovered as we collaboratively work with stakeholders to elevate Braselton’s charming downtown. We are excited to work with the town staff to build and execute a plan to support the town and business communities’ needs.”

About Braselton, Georgia

Braselton is a town in Barrow, Gwinnett, Hall, and Jackson counties in the U.S. state of Georgia, approximately 43 miles northeast of Atlanta. As of the 2010 census, the town had a population of 13,403. The town is named for the Braselton family who settled here in 1876 to establish a successful farming operation.  The three sons of Harrison and Susan Hosch Braselton started a small country store in 1887.  As the Braselton Bros. Department store grew and expanded so did a community.  The brothers saw to it that the Georgia General Assembly incorporated Braselton as a town in 1916.

For more information, visit and follow @townofbraselton on social media.

About Retail Strategies

Retail Strategies is the national expert in community development and retail economic development. Our mission is to provide the real estate expertise, tools, and human effort that position deserving towns as alluring locations for national businesses and destinations for tourism and quality-of-life amenities. We confidently pursue this mission by delivering unparalleled customer service as a unified team with unmatched real estate and community development expertise. Our activities pay a return in sales taxes, added jobs, and businesses that enhance and add to the unique qualities of your community.

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