
FOR IMMEDIATE RELEASE
CONTACT: Courtney Hall
Retail Strategies
chall@retailstrategies.com
BIRMINGHAM, AL (July 23, 2024) – The City of Broussard, Louisiana is excited to announce a new partnership with Retail Strategies, a leading national retail recruitment firm. This strategic alliance will bolster the city’s economic development efforts by attracting national retail and restaurant tenants to the area. This initiative aligns with Mayor Ray Bourque’s vision to enhance the retail landscape of Broussard, creating a vibrant community for residents and visitors alike.
“Retail development is a crucial aspect of our city’s growth and prosperity,” said Mayor Ray Bourque. “By partnering with Retail Strategies, we are taking significant steps to boost our local economy but also provide our residents with more shopping and dining options, enhancing their quality of life.”
The city’s leadership participated in Retail Academy with their parish leaders at Lafayette Economic Development Authority (LEDA) in 2023. Retail Academy is Retail Strategies’ training program that guides community leaders through their commercial development opportunities and empowers them on the retail recruitment process. The expanded partnership with Retail Strategies is a natural progression, building on the City’s knowledge gained from Retail Academy.
Lacey Bacchus, Senior Director of Community Partnerships at Retail Strategies, commented on the city’s potential. “Broussard is experiencing explosive population and residential growth,” Bacchus stated. “Now is the perfect time to start telling this amazing city’s story to expanding retailers and developers. We are proud to partner with the City of Broussard and the Broussard Economic Development Corporation to showcase Broussard’s unique opportunities to craft and implement their commercial growth strategy. Our market analysis will help us guide their recruitment opportunities, but also support their existing businesses. The insights uncovered with retail leakage categories and identification of their trade area, will provide valuable information to their local business community. ”
Retail Strategies will serve as an extension of Broussard’s economic development team, providing tailored strategies and hands-on recruitment efforts to secure national retailers and restaurants. A focus will be given to Broussard’s Retail Ready Zones, three shovel ready sites designed to expedite the process for retailers to begin operations in the city. This partnership is expected to bring significant economic benefits, including job creation, increased sales tax revenue, and enhanced community amenities.
About Broussard, Louisiana
Broussard is a thriving city located in Lafayette Parish, known for its rich culture, strong sense of community, and strategic growth initiatives. The city is committed to fostering economic development and enhancing the quality of life for its residents.
For more information visit, https://www.cityofbroussard.com/doing-business/economic-development.

About Retail Strategies
Retail Strategies is the national expert in community development and retail economic development. Our mission is to provide the real estate expertise, tools, and human effort that position deserving towns as alluring locations for national businesses and destinations for tourism and quality-of-life amenities. We confidently pursue this mission by delivering unparalleled customer service as a unified team with unmatched real estate and community development expertise. Our activities pay a return in sales taxes, added jobs, and businesses that enhance and add to the unique qualities of your community.