Sales Tax Revenue report
Jobs, Revenue, and Growth:
The Sales Tax Impact by Retail and Restaurants
Discover the impact on local economies
This annual report provides an in-depth analysis of 150 national retail and restaurant companies, offering valuable insights for economic development professionals and city leaders.
Inside, you’ll find:
- Total number of units across all companies
- Average unit volumes, revealing economic performance trends
- Estimated jobs per location, highlighting employment impact
- Sales tax revenue projections based on a 2% sales tax rate
This data-laden report highlights the significant contributions these businesses make to local economies, from job creation to tax revenue generation.
Download the Report
How do I use this report?
- Pair with your Retail Leakage Analysis to find what retail categories show the most significant opportunities.
- Recruit retail or restaurants to add jobs and city sales tax revenue.
- Consider your Peer Communities to identify which companies you could attract.
Do you need a peer community report or retail leakage analysis?
We can help your city understand what retail to focus on!
Our resources are National Retail Federation and Restaurant Business/Technomic.
Note: The Sales Tax 150 report is based on sales figures from 2024.
Notes on data:
NRF-Based Retailers
For retailers like Walmart, Costco, ALDI, and others in the NRF Top 100, I used 2023 sales and store counts, applying growth rates (e.g., 6% for Walmart, 10% for ALDI) to estimate 2024 figures. Average Unit Sales were recalculated, and Overall Sales matched NRF totals where possible.
Restaurants:
Applied 3% sales growth and 1.5% unit growth per Technomic. For chains like Texas Roadhouse and Chili’s, which saw double-digit growth, I used 5% sales growth.
Corrections:
Fixed Lidl’s inflated $125.5B to $3.195B based on industry benchmarks (NRF’s $47.7B for ALDI suggests Lidl’s scale).
Verified other outliers (e.g., Family Dollar’s $30.6B seemed high; adjusted to $1.747B based on Dollar Tree’s NRF data)
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