For communities built around tourism or seasonal economies, retail recruitment is rarely straightforward. The peaks are strong, but the valleys can be punishing – and too many destination communities are leaving significant sales tax revenue on the table by focusing their planning on weather-dependent high seasons rather than the full calendar year.
We’ll explore which retail categories thrive in destination markets and which ones struggle, how to balance the spending needs of visitors with the quality-of-life needs of residents, and how smart retail recruitment can enhance experiences for tourists while making your community an appealing place to live and visit year-round.
Whether your community is an established regional destination ready to modernize or a market just beginning to recognize its own potential, this session will give you a framework for building a more resilient, vibrant local economy – one that doesn’t depend on the right weather to make the budget work.
This webinar is designed for a variety of community stakeholders
- Economic Development Directors
- City Managers
- Elected Officials
- Downtown Development Professionals
Don’t miss this opportunity to learn to identify which retail categories align with destination market dynamics, hear how to apply a dual-audience lens to retail planning, and learn how to develop a retail recruitment approach that supports year-round economic vitality.
