Colorado Communities: Recruit & Retain Retail to your Downtown

Retail and restaurants have adapted their strategies for site selection, and city leaders should understand what these shifts mean to their communities. In many instances, the pandemic has altered trade areas and produced new needs within a marketplace.

In this webinar, we cover the eight steps that you can take to prepare your downtown to backfill vacancies, how to recruit new retail to your Downtown, and the importance of focusing on business retention.

Our speakers discuss:

  • Understand vacancies and other commercial assets
  • Pinpoint catalyst development or redevelopment projects
  • Identify missing businesses in your downtown that could be supported by current market conditions
  • Ideas for business retention programs


Jenn Gregory, President, Downtown Strategies

Elliott Cook, Retail Development Coordinator, Downtown Strategies

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