WEBINAR
Small Budget, Big Impact
How Rural Downtowns Are Winning with an Incremental Approach
June 17 @ 1PM EST
Downtown revitalization doesn’t require millions of dollars or massive master plans. For communities with limited capital and resources, taking incremental steps often proves more sustainable and effective than attempting large-scale transformations.
In this one-hour session, discover how mayors and city managers in small to mid-size communities are transforming their downtowns one strategic step at a time. You’ll learn about the incremental revitalization approach that’s helping rural communities create vibrant downtown spaces, attract businesses, and build community pride—all within realistic budget constraints.
Join Jenn Gregory, President of Downtown Strategies at Retail Strategies, as she shares real success stories from communities that started with small investments and achieved remarkable results. From storefront improvements and pocket parks to creative incentives and micro-events, discover how to identify quick wins that build momentum for larger initiatives.
Watch the Webinar
Learning
Objectives
| 1. Identify High-Impact, Low-Cost Opportunities Recognize 5-7 proven incremental revitalization strategies from similar-sized communities, including creative incentives and public space enhancements that attract new businesses. |
| 2. Leverage Community Engagement Learn how mayors and city managers have successfully mobilized local volunteers and stakeholders to implement downtown improvements, reducing strain on city staff and budgets. |
| 3. Vacancy Rates: The impact low vacancy rates is having on retailers expansion plans |
| 4. Learn from Real Results Gain inspiration from documented case studies showing how small investments led to measurable improvements in foot traffic, business attraction, and community pride. |
| 5. Explore Implementation Options Explore different approaches successful communities use to maintain momentum on downtown initiatives, from volunteer coordination to professional support options. |
Jenn Gregory
President, Downtown Strategies
Jenn Gregory is the President of Downtown Strategies at Retail Strategies, a community development consulting firm. With over 15 years of experience in community development and downtown revitalization, Jenn joined Retail Strategies in 2019.
