BBJ Decade Award

Lacy Beasley Named BBJ Top 40 Under 40 for the Decade

top 40 lacy beasley bbj

Lacy Beasley, President of Retail Strategies, was selected by the Birmingham Business Journal as one of the top 40 people impacting Birmingham over the past 10 years.

“Over the past decade, we’ve identified 400 up-and-coming leaders in our annual Top 40 Under 40 awards. This special feature highlights past Top 40 winners who have made a huge impact on Birmingham, earned big promotions since their win or have moved into key new positions.”

Lacy Beasley

Then: 2018

Beasley was named a Top 40 for her role into building Retail Strategies into an industry leader.

Now: 2019

She’s continued to build the national profile of the firm, while further establishing herself as an expert in the evolving retail landscape.


Beasley has cemented herself as a go-to source in the commercial real estate world, developing a niche working with municipalities on their retail development strategies. Beasley managed a team that grew from working with 35 clients in four states to becoming a major national player in its industry in just six years.

What was the most pivotal moment in your life? What happened and what direction did you take?

top 40 under 40 lacy beasley

In 2009 I developed a new line of business at The Shopping Center Group consulting municipalities on retail real estate. Joining Retail Strategies in 2013 under the leadership of Robert Jolly and Mead Silsbee was the most pivotal moment of my career.

What accomplishment are you most proud of in your career?

The past two years I have been invited to speak on best practices for public-private partnerships at the largest retail commercial real estate conference in the world, ICSC RECON.

Have you had a strong mentor in your life? What did you learn from him/her?

Bill Vaughn became my mentor in 2005 and continues to be today. He has taught me to value my self-worth, set ambitious goals and not to share the labor pains, just show the baby!

What’s the best advice you’ve ever received?

Advice from Robert Jolly “do what you say you’re going to do.” This has become a core value of our company and although I don’t have a perfect record, it certainly remains a goal of mine to live up to this standard.

What do you need?

Recent Posts

My relationship with the Retail Strategies team has been extremely valuable over the last couple of years as I’ve searched for sites in the Southeast. They have been persistent and provided any information they could gather for available properties that fit my criteria. If they received news that a space was coming available they made sure to immediately give me a call and connect with the owners. I would recommend using this service to any of my colleagues looking in their client cities.

Walter Kelly, Broker

Arc Realty

walter kelley arc realty

Retail Strategies has been a tremendous asset to Cypress. They have access to industry and business intelligence in an immensely competitive retail environment. The relationships they develop with commercial/retail property owners delivers results for the city because Retail Strategies excels at marketing their clients.

Peter Grant, City Manager

Cypress, CA

Time Kills Deals


Cafe Rio’s CDO answers incentive questions, letting communities know how they can influence retailers.