Press Release

Mission Viejo, California Partners with Retail Strategies for Downtown Revitalization, Retail Recruitment


CONTACT: Michelle Moultrie
Retail Strategies

BIRMINGHAM, AL (January 22, 2020) – Leading recruitment firm, Retail Strategies, has partnered with Mission Viejo, Calif., for an in depth downtown strategic plan as well as a full retail recruitment partnership. Mission Viejo will be the first California city to work with Retail Strategies on recruiting retail while also creating a strategic vision with downtown stakeholders.

The Retail Strategies team will begin by hosting a downtown visioning workshop with city leaders and downtown stakeholders. From there, an assessment of the downtown design, tourism and promotion opportunities, economic vitality, and market analysis will be completed, and a strategic plan will be delivered to the city. The retail recruitment component of the partnership will focus on market infill in commercial vacancies as well as pad sites along the I-5 corridor.

Mission Viejo is a beautiful master-planned community that is widely considered one of the best places to live in California. Surrounded by natural beauty and proximity to many great activities in Orange County, we pride ourselves on bringing great amenities to our residents here in Mission Viejo. That is why we are excited to be partnering with a company like Retail Strategies that can help us build and execute our retail recruitment strategy.”

larry longenecker, planning and economic development manager

“Mission Viejo is located in a beautiful, yet competitive retail area of Southern California,” said Matthew Tate, director of business development for Retail Strategies.

When the Mission Viejo team first started speaking with me about partnering with a firm it was clear that they were seeking a partner that understands real estate and has relationships with retailers that can be used on behalf of their city. It seemed like a natural fit, as our team will be able to approach the right restaurant and retail concepts that are looking to expand in the region, and we look forward to representing Mission Viejo to the retail community.”

matthew tate, retail strategies

Through the new partnership, Retail Strategies will perform a real estate market analysis of the businesses located in Mission Viejo and identify areas of opportunity with expanding businesses. The Retail Strategies team will work hand in hand with city leaders to help them understand their market and highlight opportunities for infill. Most importantly, the team at Retail Strategies will proactively reach out to potential businesses, property owners, brokers, and developers on behalf of the city.

About Mission Viejo, California

Mission Viejo is a business-friendly city devoted to helping businesses grow and succeed, increasing the job base for residents, and improving the economic well-being and quality of life for all.  Mission Viejo is home to some of the most successful companies in the region and has earned a reputation as one of the best places to work, live, and play.

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About Retail Strategies

Retail Strategies is a leading national advisory firm focused on retail market analysis, strategic planning, retail recruitment and development. Our mission is to provide the real estate expertise, tools and human effort that position deserving towns as alluring locations for national businesses. With confidence, we pursue this mission by delivering unparalleled customer service as a unified team with unmatched real estate expertise. Our activities pay a return in sales taxes, added jobs, and businesses that enhance and add to the unique qualities of your community.

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My relationship with the Retail Strategies team has been extremely valuable over the last couple of years as I’ve searched for sites in the Southeast. They have been persistent and provided any information they could gather for available properties that fit my criteria. If they received news that a space was coming available they made sure to immediately give me a call and connect with the owners. I would recommend using this service to any of my colleagues looking in their client cities.

Walter Kelly, Broker

Arc Realty

walter kelley arc realty

Retail Strategies has been a tremendous asset to Cypress. They have access to industry and business intelligence in an immensely competitive retail environment. The relationships they develop with commercial/retail property owners delivers results for the city because Retail Strategies excels at marketing their clients.

Peter Grant, City Manager

Cypress, CA

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