Press Release

Orange County, Virginia Brings on Downtown Strategies as Downtown Development Partner for the Town of Orange


CONTACT: Caroline Hannum
Retail Strategies

BIRMINGHAM, AL (March 9, 2021) – In a joint partnership between the Orange County Economic Development Authority, and LoveOrangeVirginia (formerly Orange Downtown Alliance Inc.) an accredited Main Street program, and Downtown Strategies, a division of Retail Strategies, has been selected as its partner for downtown revitalization and strategic visioning for the Town of Orange. The partnership will focus on the Town of Orange, conducting a market and real estate analysis on the area to then formulate a strategic plan. This partnership will include a Strategic Visioning Workshop with stakeholders.

“Orange County is pleased to be bringing Downtown Strategies into the Town of Orange,” said Rose Deal, Director of Orange County VA Economic Development. “Orange looks forward to the continuation of economic development and growth through this new partnership.”

“Orange County is pleased to be bringing Downtown Strategies into the Town of Orange. Orange looks forward to the continuation of economic development and growth through this new partnership.”

Rose Deal, Director of Orange County VA Economic Development


“LOVEOrangeVirginia (LOVe), in its growing partnership with Orange County, is delighted to be working with Downtown Strategies on this effort to strengthen the economic vitality of the Town of Orange,” said Charlotte Cole, LOVe Executive Director.  “As an accredited Main Street program, our focus is to support small independent businesses, cultivate an entrepreneurial environment and work with all stakeholders to continue making the Town a desired business location.  Through the generous support of one of our donors to fund this project, we will gain important insight to guide that work.”

“Our team has been working with Orange County to identify areas where our solutions could be useful for community development,” said Beth Miller, portfolio director at Retail Strategies. “After some discussion, Downtown Strategies became a priority for the client. The Town of Orange has a quaint downtown area that has a lot of potential. We are excited to begin working on behalf of the town to revitalize and develop the downtown Orange.”

The Retail Strategies team will host an in-market workshop with business owners, merchants, community leaders, and elected officials to gain feedback and allow dialogue to provide immediate assistance to those needing it most. The team will then execute a market and real estate analysis taking a deeper dive into the Town of Orange. A customized Downtown Strategic Plan will be developed with specific strategies focused on policy, design, tourism, and economic catalyst opportunities for the downtown area.

About Orange County, Virginia

Orange County, Virginia, is nestled in the Piedmont region of Virginia, famed for rolling hills and world-renowned wines. The county sits at the foothills of the Blue Ridge Mountains, giving the optimal proximity to the cities of Charlottesville, Fredericksburg, and Richmond. Orange County is home to Lake of the Woods Association, Town of Gordonsville, and Town of Orange. The county offers a large variety of activities and amenities including wineries, fine dining, and outdoor adventures.

For more information, visit:

About LoveOrangeVirginia

LoveOrangeVirginia (formerly Orange Downtown Alliance Inc.) is a non-profit Main Street program, existing to help create a strong model of sustainable growth and a prosperous community for the Town of Orange, VA.  The organization was established to enhance the economic environment of the Town of Orange as a center of commerce, while maintaining the character and integrity of the town’s central business district as an attractive place to live, work, and visit.

About Downtown Strategies

Downtown Strategies, a division of Retail Strategies, specializes in downtown revitalization, placemaking, strategic visioning and planning, community engagement, and development for the purpose of enhanced economic vitality and social wellbeing for communities and their citizens.

About Retail Strategies

Retail Strategies is the national expert in recruiting businesses and strategically developing communities. Our mission is to provide the real estate expertise, tools, and human effort that position deserving towns as alluring locations for national businesses and destinations for tourism and quality of life amenities. With confidence, we pursue this mission by delivering unparalleled customer service as a unified team with unmatched real estate and community development expertise. Our activities pay a return in sales taxes, added jobs, and businesses that enhance and add to the unique qualities of your community.

What do you need?

Recent Posts

My relationship with the Retail Strategies team has been extremely valuable over the last couple of years as I’ve searched for sites in the Southeast. They have been persistent and provided any information they could gather for available properties that fit my criteria. If they received news that a space was coming available they made sure to immediately give me a call and connect with the owners. I would recommend using this service to any of my colleagues looking in their client cities.

Walter Kelly, Broker

Arc Realty

walter kelley arc realty

Retail Strategies has been a tremendous asset to Cypress. They have access to industry and business intelligence in an immensely competitive retail environment. The relationships they develop with commercial/retail property owners delivers results for the city because Retail Strategies excels at marketing their clients.

Peter Grant, City Manager

Cypress, CA

150 Retailers & Restaurants


Retailer earings predict your community’s sales tax benefit. Check out the list!