Press Release

Parlier, California Appoints Retail Strategies


CONTACT: Katelyn Little
Retail Strategies

BIRMINGHAM, AL (October 19, 2022) – Parlier, California has appointed Retail Strategies, the leading national community development firm, to execute a retail recruitment plan on behalf of the city. This partnership will be essential in strengthening city growth and economic development. The community will receive a tailored retail recruitment plan and proactive retail and broker outreach by the Retail Strategies team.

“Parlier is full of passionate people excited to grow the community,” said Sonia Hall, city manager for Parlier. “We selected Retail Strategies because of their reputation for supporting client communities with a wealth of knowledge about retail real estate and having great relationships with national retailers.”

Matthew Tate, Retail Strategies director of business development, said, “The Retail Strategies team is looking forward to touring the market to help the community achieve their goals. In early efforts, the team will focus on representing Parlier in meetings with retailers at ICSC San Diego in late September.”

Through the new partnership, Retail Strategies will perform a real estate market analysis of the businesses in Parlier and identify areas of opportunity for retailers. The Retail Strategies team will work with city leaders to help them understand their retail trade area and highlight opportunities for development and business recruitment. Additionally, the team at Retail Strategies will proactively reach out to potential businesses, property owners, brokers and developers on behalf of Parlier.

About Parlier, California

Parlier is a city in Fresno County, California, United States. As of the 2010 census, the city had a total population of 14,494, up from 11,145 in 2000. Parlier is ideally situated in Central California along Manning Avenue and five miles east of State Route 99.

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About Retail Strategies

Retail Strategies is the national expert in community development and retail economic development. Our mission is to provide the real estate expertise, tools, and human effort that position deserving towns as alluring locations for national businesses and destinations for tourism and quality-of-life amenities. We confidently pursue this mission by delivering unparalleled customer service as a unified team with unmatched real estate and community development expertise. Our activities pay a return in sales taxes, added jobs, and businesses that enhance and add to the unique qualities of your community.

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My relationship with the Retail Strategies team has been extremely valuable over the last couple of years as I’ve searched for sites in the Southeast. They have been persistent and provided any information they could gather for available properties that fit my criteria. If they received news that a space was coming available they made sure to immediately give me a call and connect with the owners. I would recommend using this service to any of my colleagues looking in their client cities.

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Retail Strategies has been a tremendous asset to Cypress. They have access to industry and business intelligence in an immensely competitive retail environment. The relationships they develop with commercial/retail property owners delivers results for the city because Retail Strategies excels at marketing their clients.

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