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Retail Strategies Holds Workshop for Johnson City, TN

johnson city tennessee retail strategies

by David Floyd, September 19, 2019 [link]

Guitar Center, At Home and Freddy’s Frozen Custard & Steakburgers.

Those are some of the businesses a consultant out of Birmingham, Alabama, says it has helped bring to Johnson City.

During a workshop at 4 p.m. on Thursday, Johnson City commissioners heard a presentation from representatives of Retail Strategies, a company that uses data to recruit retailers that are attracted to the specific demographic and market conditions that exist in certain cities.

We’re not brokers, we’re not developers, we’re simply matchmakers.”

John ruzic, portfolio director

Responding to a question from Mayor Jenny Brock about the impact of internet sales on brick-and-mortar retail, Ruzic said it’s “a myth that the retail apocalypse is here.”

“Retail is not going to die,” he said. “People still want to feel and touch and smell and taste their products before they buy it. What is changing, though, is that millennials have overtaken baby boomers as the largest consumer class.”

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