Retail Resource

Retailer Report: KOHL’S New Rural Strategy

By Bill Read
May 31, 2022

Kohl’s Announces New Store Strategy for Rural Markets

Bill Read, EVP of Retail Specialists, researches KOHL’S new, smaller format store.

Report Highlights

  • New store layout
  • 5 new locations
  • KOHL’S 3 tiered site criteria

Kohl’s, the largest department store chain in the U.S., is rolling out a new store program. The plan is to open smaller format stores, primarily 35,000 sf, and are estimated to generate $5 million per store in average unit sales.

The retailer announced in April ’22 the locations of the first five new, smaller stores as part of this new expansion program. Three of their five new stores are located in these “Rural Markets.” They will open 100 of these new stores in the next four years.

The Read Report

Industry report on trends with commercial retail real estate.
Researched and written by Bill Read.

About Retail Specialists

Retail Specialists, LLC (RSI) is the premier retail real estate services firm in the south. We are committed to long-term relationships in property management, retail representation, development, and leasing and brokerage. Founded in 2005, we’ve thrived through tough times and shine under pressure. A unique mix of experience, technology, and data have proven successful in a business we love.

Retail Specialists is the sister company of Retail Strategies, both are divisions of the r cos.

bill read

Executive Vice President



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