Podcast
Boots on the Ground: Episode 7
RetailLive!: Fast-Tracking Recruitment
with Lacy Beasley & Megan Jimenez
The Efficiency and Impact of RetailLive!
In the fast-evolving world of retail real estate, staying connected with the right decision-makers is essential. Traditional trade shows like ICSC have long dominated the landscape, offering extensive opportunities to network, educate, and plan ahead. However, a smaller player, RetailLive!, is changing the game by providing a more streamlined, efficient approach to connecting retailers with municipalities, brokers, and developers. Unlike the multi-day ICSC events, RetailLive! takes a “speed dating” format, where attendees can have rapid-fire conversations with key players and follow up afterward, making the event highly productive in a fraction of the time.
One of the standout benefits of RetailLive! is its regional focus, which allows communities to target the decision-makers relevant to their specific markets. As highlighted by Lacy Beasley, president of Retail Strategies, the format is particularly effective for municipalities aiming to recruit retail brands. By facilitating quick, face-to-face interactions, RetailLive! allows attendees to gather crucial insights into retail trends and site placement, helping communities better understand what retailers are looking for. This efficiency is coupled with the flexibility of meeting retailers, real estate managers, and franchisees without needing to schedule meetings in advance, making it a convenient option for those who need to maximize their time.
Beyond its timely practicality, RetailLive! also serves as a platform for discovering emerging trends in the retail industry. Attendees can gain a firsthand look at concepts that are breaking into new markets, such as the growing interest in rural communities. Megan Jimenez, a retail recruiter for Retail Strategies who attended the RetailLive! Austin event, says retailers are increasingly eyeing these underrepresented areas, offering opportunities for both large and small-scale developments.
Whether it’s drive-thru concepts or flexible space designs, retail conferences (ICSC & RetailLive!) allow communities to stay ahead of the curve, making them an indispensable resource for anyone involved in retail real estate.
Let Us Represent Your Community at Retail Trade Shows
Retail Strategies understands the importance of staying ahead in the competitive retail real estate market. That’s why we attend both ICSC and RetailLive! conferences across the country, representing municipalities like yours. These events offer invaluable opportunities to connect directly with decision-makers, franchisees, and developers.
By partnering with us, your community can leverage our industry expertise and connections without having to invest the time and resources into attending every trade show yourself. We will actively represent your interests, bring back valuable insights, and help you secure the retail partnerships that drive growth.
Let us be your boots on the ground at these key events. Reach out to us today, and we’ll ensure your community is at the forefront of the latest retail trends and opportunities.
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Boots on the Ground
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