Press Release

Stephenville, Texas Continues Focus on Historic Downtown Square


CONTACT: Katelyn Little
Retail Strategies

BIRMINGHAM, AL (October 28, 2022) – Stephenville, Texas, has appointed Downtown Strategies, a division of Retail Strategies, to develop a five-year downtown strategic plan on behalf of the city. The Downtown Strategies team will host a Strategic Visioning Workshop in Stephenville on December 1, that includes a walking tour of downtown, gathering input from community leaders, downtown business owners and stakeholders, and elected officials. The workshop provides the necessary input to create the customized strategic plan for the city.

“The city of Stephenville is experiencing so much growth with an increased student population at Tarleton State University and continued investment in the private sector,” said Stephenville Mayor, Doug Svien. “Our national retail footprint has taken off in the last year, and now it’s time to focus on the square. We want to create experiences to bring people downtown to shop and dine and capitalize on the exciting growth in the community.”

The plan will focus on five major pillars including market analysis, policy and administration, design, tourism and promotion, and economic vitality.

“Our team has been in discussions with city leadership the last couple of years about how to redevelop Stephenville’s downtown and bring new life to the area,” said Courtney Hall, chief marketing officer of Retail Strategies. “There is so much potential in Stephenville and having been raised here, I can’t wait to see what our team is able to do over the next few years to contribute to the growth the community is seeing.”

Citizens can provide input by taking the Community Input Survey here:

About Stephenville, Texas

Stephenville is a fun, inviting community full of rich western heritage in a welcoming country setting with the Bosque River nearby. Located in east-central Texas about 80 miles west of the Dallas-Fort Worth metroplex, Stephenville combines big Texas charm with a small-town atmosphere. As the ‘Cowboy Capital of the World’, Stephenville is uniquely home to more professional rodeo cowboys and cowgirls than any other place in the world.

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About Downtown Strategies

Downtown Strategies, a division of Retail Strategies, exists to provide realistic, implementable strategies to communities for revitalizing their downtowns. Led by a team of former downtown revitalization practitioners and real estate experts, our combination of real-world experience, plus expertise in real estate and retail uniquely qualify us to assist communities with backfilling vacancies, increasing tourism, and enhancing the sense of place in their downtowns. Serving rural communities in 22 states, Downtown Strategies is the leading national firm for downtown revitalization planning with an emphasis on real estate and retail.

About Retail Strategies

Retail Strategies is the national expert in recruiting businesses and strategically developing communities. Our mission is to provide the real estate expertise, tools, and human effort that position deserving towns as alluring locations for national businesses and destinations for tourism and quality of life amenities. With confidence, we pursue this mission by delivering unparalleled customer service as a unified team with unmatched real estate and community development expertise. Our activities pay a return in sales taxes, added jobs, and businesses that enhance and add to the unique qualities of your community.

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