BIRMINGHAM, AL (January 13, 2026) – Retail Strategies, the nation’s leading retail recruitment and economic development consulting firm, announces a new partnership with the City of Sunland Park, New Mexico to focus on bringing new retail and restaurant businesses to the growing border community. The timing for this partnership aligns with significant development on the horizon, including a large housing development and a new truck stop that serves as a major destination for trucks coming across the Mexican border.
Through this engagement, Retail Strategies will provide the City of Sunland Park with comprehensive market analysis, data-driven retail recruitment strategies, and targeted outreach to retail and restaurant brands that align with the community’s consumer demographics and growth trajectory. The partnership positions Sunland Park to capitalize on current momentum and attract the commercial development needed to serve its expanding population.
“As our community experiences significant growth, we recognize the critical need to have reliable data on consumers in our market and a targeted approach to retail and restaurant brands that are a good fit based on the consumer makeup of our town,” said Mario Juarez-Infante, City Manager of Sunland Park. “Hiring a team of experts that can focus solely on retail recruitment for the city allows us to pursue these opportunities strategically and effectively, ensuring we bring the businesses our residents need and want.”
Retail Strategies will leverage its extensive network of retail and commercial real estate relationships, combined with sophisticated market intelligence tools, to identify and recruit retailers well-suited for Sunland Park’s unique market position along the U.S.-Mexico border.
“We applaud the City of Sunland Park for understanding that housing growth and retail growth oftentimes go hand in hand,” said Tyler Sudderth, Director of Community Partnerships at Retail Strategies. “By investing in professional retail recruitment services now, the city is making a smart investment in the future development of the community. This proactive approach will ensure that as Sunland Park grows, the retail and dining options grow alongside it to serve residents and visitors alike.”
Located in Doña Ana County along the New Mexico-Texas-Mexico border, Sunland Park is strategically positioned to benefit from cross-border commerce and regional growth patterns. With new residential and commercial development underway, the city is poised for continued expansion.
About Retail Strategies
Retail Strategies is the national expert in community development and retail economic development. Our mission is to provide the real estate expertise, tools, and human effort that position deserving towns as alluring locations for national businesses and destinations for tourism and quality-of-life amenities. We confidently pursue this mission by delivering unparalleled customer service as a unified team with unmatched real estate and community development expertise. Our activities pay a return in sales taxes, added jobs, and businesses that enhance and add to the unique qualities of your community.
