
HOSTED BY GOLDEN SHOVEL: WEDNESDAY, OCTOBER 9 @ 1PM CST
The Retail Recruitment Playbook:
Game-Changing Strategies for Cities
The retail world has undergone significant changes in the past five years, raising the question: how does this affect our communities?
In this session, we’ll explore the impact of retail, both nationally and locally, and its crucial role in the local economy.
You’ll gain an understanding of current national trends shaping the retail industry and receive valuable insights for communities looking to attract and retain retailers. We’ll also delve into the distinctions between large national stores and local businesses, providing a nuanced playbook with practical guidance for supporting downtown areas and small business owners.
Join us to unlock the potential of retail and acquire actionable steps for implementing effective retail recruitment in your community.

Lacy Beasley
Lacy Beasley is the President of Retail Strategies, a full-service advisory firm that works with municipalities on retail and restaurant business recruitment through commercial real estate connections.
Beasley serves on the Board of Trustees for ICSC, the largest not-for-profit membership-based retail commercial real estate industry organization. Lacy has spoken on retail trends and best practices in retail recruitment at hundreds of events across the U.S. and Canada.