Zenergy Communications, a leading integrated marketing-communications agency, today announced its exciting new partnership with Retail Strategies, a US-based consulting firm that works with communities across North America on economic development and downtown revitalization. The first of many collaborative projects includes a webinar entitled ‘Retail Through the Lens of Omni-Channel’ supported by sessions guiding small business owners through the process of creating marketing campaigns using relevant channels, platforms, and devices to promote products to customers and prospects. The new module provides an integrated understanding of omni-channel and digital marketing possibilities along with one-on-one sessions for personalized support.
Linda Farha, Founder and President of Zenergy remarked: “Our Retail Through the Lens of Omni-Channel masterclass along with six supporting tailored intensive sessions will help retail owners maximize their business potential and grow their customer base even amidst these uncertain economic times. The landscape of digital marketing is constantly evolving, as are customers’ expectations, and small business owners must now be equipped with a comprehensive understanding of digital marketing strategies. This module was designed to do just that.”
“Small business represents 99% of the national economy and they are more than the heartbeat of communities; they are the economic engine,” explained Jenn Gregory, President of Retail Strategies’ Downtown Strategies division. “Our team is confident that this unique program, developed by Zenergy Communications, will break down barriers for small business owners and make digital marketing strategies more accessible and comprehensible.”
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About Retail Strategies
Retail Strategies is the national expert in recruiting businesses and strategically developing communities. Our mission is to provide the real estate expertise, tools, and human effort that position deserving towns as alluring locations for national businesses and destinations for tourism and quality-of-life amenities. We confidently pursue this mission by delivering unparalleled customer service as a unified team with unmatched real estate and community development expertise. Our activities pay a return in sales taxes, added jobs, and businesses that enhance and add to the unique qualities of your community.
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