Press Release

Clayton, North Carolina Brings Attention to Downtown

Photo credit: Underwood Creative


CONTACT: Katelyn Little
Retail Strategies

BIRMINGHAM, AL (July 29, 2022) – Clayton, North Carolina, has engaged Downtown Strategies, a division of Retail Strategies, to develop a downtown strategic plan on behalf of the city.

The plan will be defined and developed considering policy and administration, design, tourism and promotion, economic vitality, and in-market research. The Downtown Strategies team will travel to Clayton to tour its downtown and host a Strategic Visioning Workshop to gather input from community leaders, downtown business owners and stakeholders, and elected officials.

“We are hopeful that bringing more focus to downtown will strengthen what the community already has to offer,” said Patrick Pierce, Clayton’s economic development director. “Retail Strategies is a valued retail recruitment partner that gives a vast number of resources and education. We look forward to seeing the downtown team utilize the feedback they will receive at the visioning workshop to prepare our strategic plan that we will implement to enhance our downtown.”

“We are delighted to partner with the town of Clayton on a Downtown Strategic Plan.,” said Jenn Gregory, president of Downtown Strategies.” The town has seen significant growth that we hope to capitalize on by implementing the strategic plan. We look forward to the downtown workshop to kick-start the partnership.”

Coinciding with the Downtown Strategies partnership, the Town of Clayton’s Planning Department is also completing a Downtown Master Plan with a separate consulting company, McAdams. The Town of Clayton believes that going through the Strategic Plan and Master Plan process together will elevate both projects and ensure that efforts are united in setting goals for Downtown Clayton. The Master plan varies in that it has a broader scope with outcomes that are both short and long-term focused, potentially requiring more resources or internal coordination, and encompasses the broader downtown area.

About Clayton, North Carolina

Clayton is a town in Johnston County, North Carolina, United States, and is considered a satellite town of Raleigh. The town’s estimated population was 28,306. Much of that growth can be attributed to the town’s proximity to the Research Triangle area and access to major highways such as I-40 and US 70.

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About Retail Strategies

Retail Strategies is the national expert in recruiting businesses and strategically developing communities.  Our mission is to provide the real estate expertise, tools, and human effort that position deserving towns as alluring locations for national businesses and destinations for tourism and quality of life amenities. With confidence, we pursue this mission by delivering unparalleled customer service as a unified team with unmatched real estate and community development expertise. Our activities pay a return in sales taxes, added jobs, and businesses that enhance and add to the unique qualities of your community.

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