Press Release

Clearlake, California Selects Retail Strategies as Retail Development Partner


CONTACT: Michelle Moultrie
Retail Strategies

BIRMINGHAM, AL (December 3, 2019) – Clearlake, Calif., has partnered with Retail Strategies to assist with market analysis and recruitment of retail, restaurant, and hospitality brands for their community. Boasting a population of more than 15,000 residents, Clearlake is located in northern California in Lake County. The community is positioned for growth with its proximity to the lake, Clear Lake, and is ready to take a proactive step in its retail recruitment strategy.

“Part of our strategic vision in Clearlake is to enhance the quality of life of our citizens and continue to support economic development and partnering with Retail Strategies helps support both of those initiatives,” said Alan Flora, city manager for Clearlake.

We understand the importance of having a thorough retail recruitment strategy as well as a plan for the execution of that strategy, and that’s the reason we selected the Retail Strategies team.”

Alan flora, city manager, clearlake

Through the new partnership, the Retail Strategies team will work hand in hand with city leaders to help them understand their trade area and real estate opportunities. Retail Strategies will perform a market analysis of the businesses located in Clearlake and identify areas of opportunity with expanding businesses. Most importantly, the commercial real estate professionals at Retail Strategies will proactively reach out to potential businesses, property owners, brokers, and developers on behalf of the city.

“I am excited to get to partner with a community so close to where I was raised in northern California,” said Matthew Tate, business development director for Retail Strategies. “Clearlake is a city that has a good retail base and will greatly benefit from the results of our mobile analytics study which will help put numbers behind all the people that visit the lake each year.”

About Clearlake, California

The City of Clearlake, with a population of nearly 16,000 is located in Northern California on the shore of Clear Lake. The lake is possibly the oldest freshwater lake in North America and one of the very best bass fishing lakes in the world. The volcanic activity that formed the landscape produced a dramatic terrain, with the 4,300-foot dormant volcano, Mount Konocti, alongside the lake. Ideally located, Clearlake is just forty-five minutes from Napa Valley, two hours from Sacramento, and three hours from San Francisco. Yet Clearlake is removed from urban areas enough that it has the nation’s cleanest air quality. Abundant recreational activities include fishing, hunting, horseback riding, bicycling, water skiing, and boating. The region is rapidly becoming a recognized wine growing area, producing award-winning wines.

About Retail Strategies

Retail Strategies is a leading national advisory firm focused on retail market analysis, strategic planning, retail recruitment and development. Our mission is to provide the real estate expertise, tools and human effort that position deserving towns as alluring locations for national businesses. With confidence, we pursue this mission by delivering unparalleled customer service as a unified team with unmatched real estate expertise. Our activities pay a return in sales taxes, added jobs, and businesses that enhance and add to the unique qualities of your community. For more information, visit

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My relationship with the Retail Strategies team has been extremely valuable over the last couple of years as I’ve searched for sites in the Southeast. They have been persistent and provided any information they could gather for available properties that fit my criteria. If they received news that a space was coming available they made sure to immediately give me a call and connect with the owners. I would recommend using this service to any of my colleagues looking in their client cities.

Walter Kelly, Broker

Arc Realty

walter kelley arc realty

Retail Strategies has been a tremendous asset to Cypress. They have access to industry and business intelligence in an immensely competitive retail environment. The relationships they develop with commercial/retail property owners delivers results for the city because Retail Strategies excels at marketing their clients.

Peter Grant, City Manager

Cypress, CA

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