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Press Release

Community Development Partner Helps Stockton, California Expand Retail Offerings, Focus on Downtown


CONTACT: Katelyn Little
Retail Strategies

BIRMINGHAM, AL (June 28, 2023) – Stockton, California, has appointed Retail Strategies to create and execute a retail recruitment plan on behalf of the city. The partnership also includes the creation of a five-year downtown revitalization plan.

“We are looking forward to working with Retail Strategies on national retail attraction focusing on our downtown corridor. We selected Retail Strategies based on their history of being successful working in markets like Stockton and their comprehensive approach to community development.”

Harry Black, City Manager, City of Stockton

“Charting as one of the largest cities in California, the City of Stockton is not only business-friendly with purposeful, proactive economic development, but it has been ranked the 4th most fiscally healthy city in the United States and awarded as an ‘All-American City’ three times over the last 10 years,” said Brookley Valencia, portfolio director for Retail Strategies. “Culturally rich and diverse with thousands of business establishments, Stockton’s strong retail node will attract many other expanding businesses to the area. Retail Strategies will focus on six retail zones within the city for strategic retail recruitment. Our team is excited to work with city staff to build and execute a plan to support Stockton’s expansion.”

In addition to the retail attraction focus, the downtown revitalization work will be performed by Downtown Strategies, a division of Retail Strategies. The team hosted a Strategic Visioning Workshop in early June, featuring a walking tour of downtown, to gather input from community leaders, business owners, stakeholders, and create a customized, strategic action plan for the city, focusing on five key pillars: market analysis, policy and administration, design, tourism and promotion, and economic vitality.

About Stockton, California

Built during the California Gold Rush, Stockton’s seaport serves as a gateway to the Central Valley and beyond. It provided easy access for trade and transportation to the southern gold mines. Stockton is the 11th largest city in California and the 58th largest city in the United States. As of 2020, the population was 320,804. The average annual household income in Stockton is $78,712, while the median household income sits at $58,393 per year.

For more information, visit and follow @stocktonca on social media.

About Downtown Strategies

Downtown Strategies, a division of Retail Strategies, exists to provide realistic, implementable strategies to communities for revitalizing their downtowns. Led by a team of former downtown revitalization practitioners and real estate experts, our combination of real-world experience, plus expertise in real estate and retail uniquely qualify us to assist communities with backfilling vacancies, increasing tourism, and enhancing the sense of place in their downtowns. Serving rural communities in 25 states, Downtown Strategies is the leading national firm for downtown revitalization planning, emphasizing real estate and retail.

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