Press Release

Norco, California Welcomes Retail Recruitment Partner


CONTACT: Katelyn Little
Retail Strategies

BIRMINGHAM, AL (November 29, 2022) – The City of Norco, California has appointed Retail Strategies, the leading national community development firm, to execute a retail recruitment plan on behalf of the City. This partnership will be essential in strengthening city growth and economic development. The Retail Strategies team will develop a tailored retail recruitment plan and perform proactive retail and broker outreach for the community.

“Norco is a hidden gem with a lot of untouched potential,” said Lori Sassoon, City Manager of Norco. “We selected Retail Strategies because of their reputation for supporting client communities with a wealth of knowledge of both national and local retail. They specialize in attracting businesses that support rural lifestyles and strengthen the local economy, while enhancing the city’s overall appearance and appeal. The City Council and I are excited for Retail Strategies to bring their knowledge and experience to Norco.”

Matthew Tate, Retail Strategies Director of Business Development, said, “The City of Norco is ready to take the leap to bring strategic growth to their community. With the number of cars driving through their market, there is ample opportunity ideal for retailers.  We are excited to work with the city staff to build and execute a plan to support Norco’s retail expansion.”

Norco is in the Western Inland Empire area of Southern California.  Interstate 15 splits the Norco community in half, bringing over 175,000 passing vehicles through the city each day. Retail Strategies will perform a real estate market analysis of the businesses in Norco and identify areas of opportunity for retailers to capitalize on the traffic from I-15. The partnership will focus on defining the retail trade area and highlight opportunities for development and business recruitment. Additionally, the team at Retail Strategies will proactively reach out to potential businesses, property owners, brokers, and developers on behalf of the City of Norco.  

About Norco, California

Norco is an animal-keeping, equestrian-oriented community of approximately 26,000 located in Western Riverside County, California, United States, where residents enjoy over 400 acres of parkland and one of the largest networks of horse trails in the nation, earning the nickname—which evolved into an official trademark—Horsetown USA®. Norco, whose city limits cover approximately 15 square miles, is an equestrian, sports and event destination that is home to two major event centers and welcomes over three million visitors annually.

For more information, visit and follow @cityofnorco on social media.

About Retail Strategies

Retail Strategies is the national expert in recruiting businesses and strategically developing communities. Our mission is to provide the real estate expertise, tools, and human effort that position deserving towns as alluring locations for national businesses and destinations for tourism and quality of life amenities. With confidence, we pursue this mission by delivering unparalleled customer service as a unified team with unmatched real estate and community development expertise. Our activities pay a return in sales taxes, added jobs, and businesses that enhance and add to the unique qualities of your community.

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My relationship with the Retail Strategies team has been extremely valuable over the last couple of years as I’ve searched for sites in the Southeast. They have been persistent and provided any information they could gather for available properties that fit my criteria. If they received news that a space was coming available they made sure to immediately give me a call and connect with the owners. I would recommend using this service to any of my colleagues looking in their client cities.

Walter Kelly, Broker

Arc Realty

walter kelley arc realty

Retail Strategies has been a tremendous asset to Cypress. They have access to industry and business intelligence in an immensely competitive retail environment. The relationships they develop with commercial/retail property owners delivers results for the city because Retail Strategies excels at marketing their clients.

Peter Grant, City Manager

Cypress, CA

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