Press Release

Wasco, California Focuses on Retail, Downtown Revitalization Plan


CONTACT: Katelyn Little
Retail Strategies

BIRMINGHAM, AL (September 21, 2022) – Wasco, California, has appointed Retail Strategies to create and execute a retail recruitment plan on behalf of the city. The partnership also includes city leaders attending a day-long training through Retail Academy program and the creation of a five-year downtown revitalization plan focused on the HWY 46 corridor. After discussions with multiple firms, the city council unanimously selected Retail Strategies to become the city’s community development partner.

“Wasco is very excited to have Retail Strategies as our retail and real estate partner,” said Scott Hurlbert, city manager of Wasco. “By selecting Retail Strategies team to work on both national retail attraction as well as our downtown corridor, we are really taking a holistic approach to enhancing Wasco’s position in the market.”

Matthew Tate, director of business development for Retail Strategies, said, “Wasco’s leadership made it very clear to me that finding a way to help fund their public safety program was a high priority. Our retail recruitment program will help expedite the process of finding a new funding mechanism for the city which will allow them to expand the public safety program quicker.”

Through the new partnership, Retail Strategies will perform a real estate market analysis of the businesses located in Wasco and identify areas of opportunity for expanding companies and act as an extension of the city’s economic development staff.

Members of Wasco’s city staff will attend a live in person Retail Academy workshop at Retail Strategies’ Fort Worth, Texas office later this year.

About Wasco, California

Wasco is a city in the San Joaquin Valley, in Kern County, California, United States. Wasco is located 24 miles northwest of Bakersfield, at an elevation of 328 feet. The population was 28,173 at the 2020 census, up from 25,545 at the 2010 census. The town is featured in Episode 133 of California’s Gold with Huell Howser, filmed in 2007.

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About Retail Strategies

Retail Strategies is the national expert in recruiting businesses and strategically developing communities.  Our mission is to provide the real estate expertise, tools, and human effort that position deserving towns as alluring locations for national businesses and destinations for tourism and quality of life amenities. With confidence, we pursue this mission by delivering unparalleled customer service as a unified team with unmatched real estate and community development expertise. Our activities pay a return in sales taxes, added jobs, and businesses that enhance and add to the unique qualities of your community.

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