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How Retail Can Transform Your Small Community

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How Retail Can Transform Your Small Community

Seizing new opportunities for growth and economic development can shape an entirely new future for your community and its residents.

By Jessi Atcheson, marketing coordinator, ICMA | 

Finding different ways to breathe new life into your community is something that every municipality needs, regardless of how large or small it is. Actively seizing new opportunities for growth and economic development can shape an entirely new future for your community and its residents.

During A Tale of Two Cities: Attracting Retail in Small and Rural Communities, Sarah Beth Thornton, vice president of Retail Strategies, fielded questions and called on the experience of two local government leaders who are utilizing the retail space to transform their small communities. Alan Flora, city manager of Clearlake, California, and Brandie Shaeffer, town manager of Warrenton, Virginia, came with firsthand knowledge of just how much retail can change a small community for the better.

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