
Marketing Resource
Using AI for Your Community
3 Simple Steps to Boost Your Downtown
1. Social Media
2. Tracking
3. Visitor’s Chatbot
Discover how artificial intelligence can transform your community without breaking the bank. This exclusive Downtown Strategies guide maps out how to get started, addresses common concerns, and reveals low-cost/free methods.
- Proven strategies to save time and enhance marketing with free AI tools.
- Step-by-step plans to boost visitor engagement and support local businesses.
- Real-world tips to compete with bigger cities—starting today!
Perfect for community leaders, downtown managers, and small business advocates, this resource offers actionable insights in just 1-2 hours of your time per week.
Don’t miss out—download now to gain the edge your community deserves!

Download the Resource

About Downtown Strategies
Downtown Strategies, a division of Retail Strategies, exists to provide realistic, implementable strategies to communities for revitalizing their downtowns. Led by a team of former downtown revitalization practitioners and real estate experts, our combination of real-world experience, plus expertise in real estate and retail uniquely qualify us to assist communities with backfilling vacancies, increasing tourism, and enhancing the sense of place in their downtowns. Serving rural communities in 25 states, Downtown Strategies is the leading national firm for downtown revitalization planning, emphasizing real estate and retail.
More Resources
& Articles
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How Retail Recruitment Works: From Market Analysis to New Store Openings
For many community leaders, retail recruitment can feel like a mystery. Residents ask why a favorite restaurant isn’t in town. City councils want to see new retail development. Developers are looking for tenants. Yet many communities aren’t sure what actually happens behind the scenes to attract new retailers. The reality is that successful retail recruitment…
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Retail for Every Season: How Destination Communities Can Build Year-Round Economic VitalityÂ
Tourism Brings Visitors. Retail Creates Staying Power. For destination communities, success is often measured by peak season performance. Hotels fill up. Restaurants stay busy. Downtown sidewalks are crowded. Sales tax collections have risen. But what happens when the season ends? That question was the focus of Retail Strategies’ recent webinar, Retail for Every Season: Building Year-Round Vitality in…
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How a Downtown Action Plan Helped One Main Street Director Turn Uncertainty into MomentumÂ
When I came into this role, there had been high turnover of Main Street managers. It was a state of flux. There was a loss of, I would say, kind of distrust, with the downtown business owners and the property owners. I think the biggest problem with the the transition and why we were losing…
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Retail Recruitment Is Economic Development: Lessons from Rural Strong with Lacy BeasleyÂ
For many rural communities, economic development conversations often focus on manufacturing, industrial recruitment, and workforce development. While those sectors remain important, retail plays a critical role in creating vibrant communities, generating sales tax revenue, and improving quality of life for residents. On a recent episode of the Rural Strong podcast, Retail Strategies President Lacy Beasley joined host…







